• DerbyshireFootball

New CEO is appointed at Alfreton Town

Alfreton Town have appointed Michael Bradley as the club's new chief executive.

Bradley, who is the son of Reds chairman Wayne, has been working for Impact Marketing & Publicity for the past 26 years, his skill set incorporating all matters of marketing which will offer Alfreton a wealth of experience in marketing direction, commercial activity and organisational planning.

Michael told Alfreton Town's official website: "I am absolutely delighted to be given the opportunity to join the football club as Chief executive officer and I am raring to get started in the role.

"I am confident that despite the challenges of the pandemic and of the restrictions currently in place I will be able to help the club continue to be successful, both on and off the pitch at this level and hopefully beyond.

Michael Bradley is the new CEO. Photo: Alfreton Town FC

"The chairman and management team have made some very good pre-season signings and once fans are allowed back into the Impact Arena I am sure the team will get them buzzing again and provide a much needed positive boost to the area considering the year we have all had so far."

Chairman Wayne Bradley added: "Michael's marketing background added to his enthusiasm for the game will, I believe, be instrumental in helping to navigate Alfreton Town Football Club through current unpredictable waters.

"He joins the club at a time when it needs all the help and best direction it can generate.

I am certain that in the weeks ahead the community of Alfreton will gain much contact from the new chief executive."

Alfreton are next in action on Saturday when they host Spennymoor Town.